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The Candere Story

A Candere Story

The story of Candere begins not very long ago. In 2013, founder Rupesh Jain an IT engineer from Mumbai started his own maiden venture, steering away from the world of offline jewellery; a world he was born into. Competing with the ideals of old school shopping and a vision of making precious jewellery available to those who loved to shop online, he started Candere; an online website to bring jewellery of uncompromising quality and craftsmanship to the masses. His vision was further strengthened with the idea of bringing an online showroom with customizations available, something that was absent in the offline world. With a vision of breaking the myth, that ‘diamonds are only for the rich’, Candere began its journey.


We comprise of a strong close knitted team of 50+ employees who have won the trust of more than 1,00,000 brand loyal visitors. TRUST being the more important value; and to brazenly putting the customer first.

Our products exhibit a diversification of cultures much like our customers whose LOYALTY is not just an asset from our patrons but also a value towards our customers. Our faith in them is as unwavering as their’s towards us.

In the last 5 years we have made a powerful and dominant place for ourselves by creating designs for people of diverse cultures and tastes thereby improving every day the versatility of our catalog. The EXCLUSIVITY of designs for those who wish for it is a promise that gets stronger by each coming year.


At Candere our designers believe that every woman must find her most iconic piece, her most precious memories, her every day sparkle and the liberty to shop to her hearts content. Our collections bring the exclusivity that comes with inspirational designs. We are always looking forward to resolving the needs and requirements of our all our clients, customizing to the tiniest specifications because in Candere we earnestly believe that “You Deserve what you Desire”.


Our workshop is our very own where we work closely with graders, polishers, setters to bring each design to life. Care and precision along with quality check ensure that you receive the exact thing you envisaged. Delicate designs that fit your budget yet maintain the poise and glamour of diamond jewellery. Every gift, every purchase comes with a story; we try to ensure that the story unfolds well once the box is opened.


  • 2013

    Company website launched in Sept 2013. Identified need for versatility of precious jewellery on online platforms. Development of initial product catalogue.

  • 2014

    Accomplished business of 1.1cr Created a diverse catalogue of 1000+ designs Established a fully functional e-commerce website ( Secured complete control of product designing and technology.

  • 2015

    Raised the capital as an angel investment. Expanded to a team of about 50+ skilled employees. Introduced a dedicated blog page ( Set up an in-house manufacturing unit ensuring quality output and timely delivery.

  • 2016

    Increased catalogue to 100 product categories & a variety of 4000+ designs. Marketing, sales & back office automation. Integration of the tools with management dashboard. Sharing live, real time data, and measuring performance. Partnered with, Yatra, Zivame, Kotak, ICICI and HDFC. Increase in the average ticket value from 25k to 28k. Increase of conversion ratio from 0.13 to 0.18.

  • 2017

    Kalyan Jewellers merge with, partnering to make it their online platform. Kalyan Jewellers’ iconic collections like Ziah, Glo, Mudhra, Nimah, Sankalp are launched on

Candere – Online partner of Kalyan Group

Since its inception in 2013, Candere has come a long way, from being an e-commerce start up to partnering with Kalyan Group in 2017. In the last 4 years, Candere has grown in length and breadth to owning a catalogue of 5000+ diamond jewellery as well as gold jewellery products and a steadily increasing list of valued customers in India and across the world. With the advent of Kalyan Jewellers, we hope to provide you with an experience that we leave no gap between the worlds of online shopping and retail.

Ease of Online Jewellery Shopping

So you think you are spoilt for choice and making that final decision is becoming a bit tough; we’ve got filters to the rescue. You can filter jewellery on the basis of factors like: size of diamond, price, setting style, number of stones, weight of gold, karat of gold and carat of diamond and lots more! Leaves no scope for confusion when your choices are shortlisted for you!

Certified jewellery Online

When you spend your ‘hard-earned’ money on a luxury item, why would you want to leave any stone unturned in assuring satisfaction and peace of mind for your purchase? Candere never sells even a single piece of jewellery without proper and valid certification from the most trustworthy certifying labs and bodies. You trust us, we trust them: GIA, IGI, BIS.

EMI on your favourite Diamond & Gold Jewellery Designs

Who ever thought of saving a few thousands on Equated Monthly Installment that too on your precious jewellery purchase? Well, Candere gives you the liberty to buy the jewellery you love, with plan and purchase that allows you to buy jewellery at your convenience at zero interest.